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Content: Sentiment

📰
What’s New

@November 2, 2022

“🟢 Amazing! 🚀”, “🟡 Good start but could be better. 🤷‍♀️”, “🔴 Not very nice. 😬”

are all things your might have seen your community members say. From now on, though, you need not worry about not knowing what emotional tone their messages carry, as…

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…we just released the widely requested Content: Sentiment feature!

👩🏽‍🏭 How does it work?

  • we pass the contents of your member activities to the Amazon Comprehend API, which returns their sentiment and confidence score
  • if you think the automatically assigned sentiment is not up to snuff, we allow for manual overwrite of the sentiment value
  • we also plot charts of Overall Sentiment and Sentiment Over Time for keywords to help you understand sentiment trends
  • you can also use the new Activity Sentiment filter to hone in on a specific sentiment subset (for example, just activities with negative sentiment to understand what your community members dislike)
  • the technical nitty-gritty
    • we sentiment-scored 30days worth of activities for our users + any new activity that will come in
      • ‣
      the thresholds based on which we assign the call out (such as "Overwhelmingly positive") in the overall sentiment chart can be found here 👇
      threshold
      condition
      SLIGHTLY POSITIVE
      if positive over 50%
      VERY POSITIVE
      if positive over 65%
      OVERWHELMINGLY POSITIVE
      if positive over 80%
      SLIGHTLY NEGATIVE
      if negative over 50%
      VERY NEGATIVE
      if negative over 65%
      OVERWHELMINGLY NEGATIVE
      if negative over 80%
    • the activity types we score are listed in this doc

📽️ If video is more your jam, check out this Loom demo!

🧙🏽‍♀️ Why is it awesome?

  • because you can now understand the emotional tone of your community contributions
  • observe trends such as “Is my negative sentiment ratio decreasing?”
  • in tandem with our keywords feature, evaluate, for example, the reception of new features

👩🏿‍🍳 What are we cooking up next?

  • as mentioned previously, AI keyword suggestions are not far off, wrapping up the holy trinity of our Content features!

🚦 Now the only thing left is to understand the sentiment of your community. Try it out in your account!